Business Mission
The links with our eminent parent company, and our own concept of our function, oblige us to make a responsible approach to our clients and the service we provide our top priority.
We have high standards for the quality of our performance and are thus able to supply our clients with optimum service. We offer our staff secure positions, salaries that reflect achievement and support for their training and personal development.
The aims of our company are an expression of this philosophy:
1. To satisfy clients by providing excellent service
Satisfied clients are the most important pre-requisite for a company’s lasting success. ZDF Enterprises has therefore set itself the task of providing outstanding service to both external clients and partners, and its internal clients at ZDF.
This comprises:
- comprehensive and exclusive utilisation of all ZDF rights
- management of program purchases and coproductions
- implementation of special projects (such as the ZDF Shop)
2. To achieve commercial success
Backed by a firm commitment to ZDF, ZDF Enterprises weighs up the market opportunities and risks in order to forge new, profitable roles for the ZDF Group. We achieve this by means of:
- targeted investment in a wide variety of programs
- involvement in coproductions and co-financing in the sectors of fiction, documentaries and children’s programs
- utilisation of the rights created in this way
- the development of new commercial activities and the implementation of innovative projects
3. To effect successful management and coaching of associates
ZDF Enterprises facilitates the success of its subsidiary and associate companies in a variety of production and utilisation sectors. To achieve this we provide:
- careful scrutiny, structuring and application of opportunities for participation
- comprehensive analysis of company tasks
- intensive management and coaching of subsidiary and associate companies
- effective networking of ZDF, ZDF Enterprises and the subsidiary and associate companies