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Today, the Internet has become a firm fixture of everyday existence and a vital means of communication in the realm of television for program-accompanying features. Despite the rapid development of the Internet, however, television remains the medium with the widest reach, and for the purposes of promoting brand awareness or establishing brand identity it is irreplaceable.
In order to intensify and optimise communicative power within the classic medium of television, it must be linked to interactive media. By interweaving a variety of media forms (TV, teletext, Internet, mobile services) we are able to obtain additional benefit from whichever communications strategy has been adopted.
ZDF Enterprises conceptualises and produces multimedia content and applications (online appearances, mobile content such as logos or moving images) to the high standard that is the trademark of ZDF. In addition, as marketing agents for the online rights of ZDF productions we are able to offer a broad range of ZDF content, such as extracts from ZDF programs, interviews and news tickers.
The New Media sector can be divided into the following areas of operations:
Licensing
ZDF Enterprises is the exclusive marketing agents for the online rights to ZDF content (for digital merchandising, the Internet, mobile services, etc), and within the context of its program utilisation activities it has an extremely comprehensive range of ZDF programs at its disposal.
Production
ZDF Enterprises, in association with www.zdf-digitalproductions.de, can supply the entire range of production services that may be required, from the development of creative ideas to the implementation of these concepts in a multimedia environment.
Supplementary Telephone Services
Service phone lines and audiotext applications, as well as fax access services, provide an outstanding spectrum of program-related services for viewers.
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