Product Promotion
In addition to licensing the rights from the ZDF brand portfolio, we also provide our licensees with active support in marketing ZDF merchandising products to accompany programs. In our cross-media campaigns we are therefore able to satisfy the requirements of our viewers for supplementary information about our programs and at the same time to act in the interests of our licensees. The attractive program environments thus draw attention to ZDF programs while also promoting the relevant companion products, augmenting the classic marketing activities performed by our licensees.