ZDF Expedition
Brand
ZDF Expedition
"ZDF Expedition" is the overall brand term for the major cultural documentaries broadcast on a weekly basis. "ZDF Expedition" deals with the great themes of history, and with the myths and expeditions that have shaped our world. These documentaries have been enjoying great success for over 20 years now.
The most popular "ZDF Expedition" programs include cycles such as "Terra X: Expeditions into the Unknown," "Sphinx: Secrets of History" and "Deep Secrets."
In addition to these classic series, ZDF also produces one-off documentaries dealing with single themes, such as the four-part "Metropolis" and a four-part feature on the fascinating world of the Middle Ages.
Viewers regard the programs in the "ZDF Expedition" slot as more than reports in the classical sense; they are lavish and sophisticated documentaries - created with the highest production values.
Client
- Berge & Meer, Wissen.de
Project Description
- Game partnership
- Game prizes: 4 "Dream Holidays"
- Game trailers broadcast with closing credits of each episode in the "Metropolis" series
- Integration of game partner on Internet (krimi.zdf.de) and TV trailer (ZDF)
Campaign Period
- September 2003
Reach
- TV reach: around 15 million
- audience response: 35,000 emails, 7,000 cards