Music-Media Cooperation

Over the past years ZDF has frequently used music from big bands, up-and-coming artists and global megastars as part of its major promotional campaigns, thus providing viewers with music appropriate to the style and feel of the program involved. This synergy between hits, songs with emotional resonance and titles that fit with the program environment - in the sports sector, for example - serves to strengthen the program in question; at the same time, the program also helps publicize the music.

Examples

  • "The Semmeling Affair": Sasha, "Turn it into Something Special" (WEA)
  • ZDF Christmas campaign 2002: Phil Collins (WEA)
  • Napoleon Campaign: Meat Loaf (Polydor)
  • Tour de France 2002: Safri Duo, Samb Adagio (Universal)
  • Trailer campaign for Rosamunde Pilcher: Sarah Brightman (EMI)
  • ZDF summer song 2003: Ricky Martin (Sony / Columbia)
  • "Our Best": Yvonne Catterfeld (BMG Berlin)
  • Olympic Summer Games, Athens 2004: Anastacia (Sony)

Partners

major recording companies

 
 

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